CleanCraft's Business Growth Series
Operational Process: Green Your Carpet Cleaning Business
All business owners should be looking for ways to “differentiate”
their company from other carpet cleaning businesses. How do you stand out from your
competition? You may say that you are
the best cleaner in the area, but you better believe your competitor is also
saying the same thing. You both
have pretty good reviews, and charge around the same price. So, how is the customer going to choose? One such point of differentiation could be
that you are more environmentally friendly and clean with safer solutions. Homeowners want a safe environment for their
family. If they are paying to have their
carpeting & furnishings cleaned, you better believe they want it a safer
& healthier home.
Here are a couple important items that can help portray a safer, healthier, and more environmentally friendly image for your company:
Equipment Usage: What type of equipment are you using? Are you still using old school technology with a truck mount? How many truck mount manufacturers have gone out of business over the recent years? Many!This is because more and more professionals are moving to portables. Back in the day, a portable extractor could not compete to the power of a truck mount. Not today!Today, technology has led to more powerful portables. If you haven’t seen the Eclipse High Powered Portable Extractor, perhaps it is time to take a look. With 3 & 4 vacuum motor models, this portable extractor gives you the power of a truck mount with cost, time, and environmental benefits. No more sucking gas and spitting out CO2. Want to see how the Eclipse can save you tons of money, time, and other benefits? Take a look at the Eclipse High Powered Portable Extractor. Make sure you watch the video, as it goes over these benefits in detail.
Chemical Usage: If you have been around carpet cleaning for some years, you probably remember the harsh “carcinogenic” chemicals that existed. Some of these products still exist today.More and more chemical manufacturers are producing safer alternatives to these harsh products. This is good! However, it seems like you have to be a “Mobile chemist” with their products. Why is it that you have to use multiple different products for different situations and stains? This not only produces extra costs and training, but it also requires you to find multiple different “Safe” products. CleanCraft has something different. CleanCraft has developed a product that not only is safe (approved by the EPA’s Safer Choice Program), but also does it all. Code: Green is an “All-in-One” carpet cleaning agent. Now, one safe product can be your pre-spray, in-tank extraction & rinse, and your spot & stain remover. No need to look for multiple products. Not only save time & money, but give your business that “Green” and “Safer” image that it needs to excel in this industry. Take a look at Code: Green.Not only will you produce better results, but your customers’ families and your health will thank you for it! See more information on Code: Green.
As you can see, choosing the right cleaning equipment and
cleaning chemicals can play an important part in greening your carpet cleaning
business. Isn’t it time for you to take the step to a safer, more environmentally
conscious company?
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