CleanCraft's Business Growth Series
Diversification
A great way to grow your business is to offer additional
cleaning services. Not only do
additional services bring in revenue streams that you would never had if you
didn’t offer these new services, but it will also bring in new customers that can
use your existing services. I can’t tell
you how many times, our carpet cleaning businesses did air duct cleaning for a
new customer that we never cleaned carpet for before. Well, guess who will become a new carpet
cleaning customer of our business in the future… We would have never had this customer if it
wasn’t for our diversification add-on service of air duct cleaning! Also, this works in reverse. If you don’t offer these additional services,
but your competitor does, you risk having them steal your carpet cleaning
customers. It is always a little scary
adding a service that you are unfamiliar with.
However, CleanCraft is here to hold your hand, and help with the process
and expertise. Here are a few
diversifications that make sense for carpet cleaning companies:
Tile & Grout
Cleaning:
This is an easy add-on
service. Most homes have additional
flooring types besides carpeting. Why
not focus on some of these? Tile &
Grout cleaning can be done by using your existing equipment, but just adding
some accessories. We can walk you
through a few options and what may be best for your company. Start with checking out our
Hard Surface Equipment & Tools section of our website.
Then, give us a call to discuss.
Air Duct Cleaning: This will probably be the most profitable
add-on service you will ever offer in your carpet cleaning business. Our carpet cleaning businesses have been
offering air duct & dryer vent cleaning services for over 20 years. Over the last 5 years or so, I can’t tell you
how much growth there is in this area.
More and more homeowners are concerned about their indoor air
quality. In fact, one of our carpet
cleaning businesses we own, last year had 70% of it’s revenue in air duct
cleaning. Remember, this is a carpet
cleaning business… yet, 70% of revenue was in air duct cleaning! Talk about the best move to diversify, ever
!!! Many carpet cleaners are frightened
about offering a service that they don’t see related to carpet cleaning. However, I will tell you, it is related. The customer base overlaps! Why not offer your customers this
service? They are going to get it from
someone, why not your company? Plus,
CleanCraft will help you take this leap.
Not only does CleanCraft have features & technology that no other
systems have, but we also have a proprietary “Network” to pass you jobs (not
leads, but actual booked work). In many
cases, we are passing our customers more $$$ in work in the first few months
than the air duct cleaning equipment cost to begin with! Again, this will probably be the best
decision you ever made since you started your carpet cleaning business. For more information, check out our
SpinVax 1000XT Professional Air Duct & Dryer Vent Cleaning System.
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